Just two months after a launch that was bumpier than a cobblestone street in Modena, Ferrari has reportedly already hit its 2026 sales target for the Luce EV - the polarizing, Jony Ive-designed electric vehicle that looks like it was styled by a very expensive toaster. According to the Financial Times, Ferrari aimed to sell "just under 500" Luce units this year and reached that goal this month, ahead of its quarterly earnings announcement on Thursday.

The sales surge was apparently fueled by "strong demand from China," where EV adoption has already gone mainstream thanks to local makers like Geely, Lynk & Co, and Zeekr. Ferrari is trying to "reach a new generation of wealthy buyers" with the Luce, particularly in China and "tech hubs like Silicon Valley," per the FT. Sources say US tech entrepreneurs have offered "positive" feedback on the €550,000 (about $600,000) EV - which, to be fair, is probably the only positive feedback they've received for spending that much on a car named after a lighting fixture.

Long term, Ferrari hopes to sell around 2,500 Luce units by 2030, or roughly 600 per year, making up about 5 percent of the company's annual sales. The automaker is also auctioning off the first production model next month, which could fetch upwards of $1.1 million - proving once again that if you add enough zeros, even a controversial EV can become a collector's item.