TikTok Pays $100M to Alabama, Promises to Stop Being Quite So Addictive
TikTok forks over at least $100M to Alabama and agrees to stop letting teens scroll past midnight, because nothing says 'we care about kids' like a settlement.
In a development that will surprise absolutely no one who has ever watched a teenager disappear into their phone for three hours, TikTok and its parent company ByteDance have agreed to a minimum $100 million settlement with the state of Alabama over allegations that the app is, to use the technical legal term, a mental-health menace to minors. The Alabama Attorney General's Office announced the deal Friday, just days before a state court was set to hear arguments about the platform's effects on young users' wellbeing.
TikTok has 45 days to respond to the settlement, which could grow to $300 million if certain conditions are met. According to Reuters, this is the first time the social media platform has settled amid several similar legal battles over the wellbeing of its minor users - a legal strategy perhaps best described as "delay until the heat death of the universe, then pay."
Beyond the money, the agreement requires TikTok to roll out a suite of safety features that, one assumes, someone somewhere suggested years ago. These include daily time limits, stronger content moderation, more user-friendly parental controls, and a blanket prohibition on cosmetic filters for teen users - because nothing says "protect the children" like depriving them of the ability to give themselves cartoon dog ears.
The app must also add "productive pauses" that interrupt teen users after 15, 60, and 90 minutes of continuous use "to limit endless scrolling." Yes, the company that built its empire on the infinite scroll will now gently suggest you maybe go outside. It will also add nighttime restrictions, blocking children's access from 12:00 a.m. to 6:00 a.m. and silencing notifications during that window, plus similar restrictions during school hours - a concept that will be familiar to anyone who ever tried to hide a Game Boy under a desk.
Alabama Attorney General Steve Marshall's office accused the company last year of making its platform purposefully addictive for young users and negatively impacting teenagers' wellbeing in the state. TikTok has defended itself by saying it designed the platform with teen safety in mind - a claim a federal judge ruled against, which is a polite way of saying the court was not convinced.
"This is a great day for Alabama parents. Tonight, they can rest easier knowing real protections are in place to shield their children from the dangers of social media addiction. TikTok has agreed to give parents real control over what their kids see and how much time they spend on the app," Marshall said in a press release.
When asked about the settlement, a TikTok U.S. Data Security Joint Venture spokesperson told The Hill, "TikTok's priority has always been fostering a safe and positive space where people can be creative, discover what they love, and connect with their community." The spokesperson added that the deal "builds on our commitment and core objective to continually enhance our robust safety tools to protect teens."
So there you have it: a nine-figure payout, a promise to stop letting teens scroll past midnight, and a corporate statement insisting this was all part of the plan. Alabama parents can indeed rest easier - at least until their kid discovers a workaround, which, historically, takes about four minutes.
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