Nearly six years after a couple's gender-reveal stunt ignited a deadly wildfire in southern California, the companies that sold the pyrotechnic device have agreed to a multimillion-dollar settlement - because apparently, selling illegal fireworks for the purpose of announcing a baby's sex is a sound business model.
The Hubbard, Ohio-based Wholesale Fireworks Corp and its subsidiary American Fireworks Wholesale LLC have agreed to pay more than $4m, the US attorney's office in the central district of California announced on Tuesday. A third company, the Miami-based Pink or Blue Gender Team Inc, agreed to pay $50,000 - presumably the cost of admitting they sold a device that turned a park into a crisp.
The payments resolve civil claims brought on behalf of the US Forest Service in the wake of the so-called El Dorado fire, which incinerated 22,744 acres (9,204 hectares) and wiped out nine structures and more than a dozen outbuildings. Forest Service estimates of the damage totaled more than $41m - a figure that makes the settlement look like a coupon.
Veteran Forest Service firefighter Charles Morton, 39, died 12 days into the blaze while fighting the fire that had spread to the San Bernardino national forest - a tragic reminder that gender-reveal parties have consequences beyond awkward Facebook comments.
The settlement caps a legal saga that included a criminal case against the couple who inadvertently started the fire on 5 September 2020 in El Dorado Ranch park when they launched gender-reveal smoke bombs for a photo shoot that quickly ignited the dry grass - because nothing says "It's a boy!" like a class-action lawsuit.
Federal prosecutors said the devices should never have been sold in California, where they are illegal, and faulted the companies for not including adequate warnings that the smoke bombs could start a fire. The companies, prosecutors argued, were liable due to their role in designing, importing, distributing, marketing and advertising the smoke bombs, which allegedly also had an unsafe design - which is corporate-speak for "we made a fire-starter and called it a party favor."
Representatives from the three companies did not respond to requests for comment on Wednesday - likely busy brainstorming their next product: "Gender-Reveal Flamethrower: Because Subtlety Is Overrated."
In 2024, Refugio Jimenez Jr and Angela Renee Jimenez pleaded guilty to involuntary manslaughter and other charges for their role in starting the fire. Refugio Jimenez was sentenced to a year in jail and two years' probation, while Angela Jimenez was sentenced to a year of probation, according to the San Bernardino county district attorney's office. The couple was also ordered to pay nearly $1.8m in restitution - which is roughly the cost of learning that smoke bombs and dry grass don't mix.
Gender-reveal parties surged in popularity throughout the 2010s only to grow more extreme as cake cuttings and balloon drops were eclipsed by dramatic stunts involving rifles, airplanes and alligators - because apparently, announcing a baby's gender requires the same level of preparation as a military operation.
Gender-reveals gone wrong have sometimes ended with devastating consequences, including injuries, wide-scale property damage and death. A border agent sparked the Arizona Sawmill fire in 2017 when he shot an explosive target for a gender-reveal party in the Santa Rita mountain foothills. In 2019, a 56-year-old woman in Iowa died after she was hit by debris from an inadvertently made pipe bomb used for a gender-reveal party. That same year in Texas, a small plane crashed after dumping hundreds of gallons of pink water for a gender reveal; the pilot and passenger survived - proving that the only thing more dangerous than a gender reveal is a gender reveal involving aviation.
Among those who now warn against over-the-top gender reveals is the woman credited with launching the trend in 2008. "Who cares what gender the baby is?" Jenna Karvunidis wrote in a 2019 Facebook post, explaining how her attitude toward the practice had changed - finally, some wisdom coming from the person who started this whole mess.