Reddit, the internet's favorite place to argue with strangers about niche hobbies, is finally getting with the times. On Thursday's second-quarter earnings call, the company revealed it's working on a 'video Reddit' experience. Because apparently, reading is just too much effort now.

CEO Steve Huffman told investors that Reddit users are already consuming this kind of content elsewhere. And he's not wrong. On TikTok alone, there are 19.6 million posts tagged #reddit and another 9.9 million tagged #redditstories. Many of these are just a text-to-speech robot droning on about a Reddit post while unrelated gameplay or cooking footage plays in the background. Because nothing says 'engaging content' like a monotone robot explaining someone's AITA post over a video of someone burning scrambled eggs.

'There is an emerging content type elsewhere on the internet of, basically, podcasts where people read Reddit content,' Huffman explained, in what is perhaps the most accurate description of a bizarre internet phenomenon ever uttered by a tech CEO. He added that this 'listened-to or spoken Reddit' could be 'really engaging.' We'll take his word for it.

The company didn't specify how these videos will be integrated into the main app, but Huffman teased that something will be available for testing 'later this year.' So mark your calendars for the inevitable feature no one asked for.

This news comes as every app under the sun rushes to clone TikTok's video feed. Facebook announced last week it will test a full-screen video experience for some users later this year. Netflix, Disney+, Peacock, and HBO Max have all added short video feeds recently. Amazon has one for shopping inspiration. Even LinkedIn has one, because apparently professional networking wasn't already soul-crushing enough. It's the TikTok-ification of the web, and Reddit is just the latest to jump on the bandwagon.

In brighter news, Reddit touted the early success of video in comments, which launched in June. The feature already accounts for more than 10% of its video posts. So, progress? Or a sign that we're all doomed to watch grainy videos of someone's cat in the comment section forever? You decide.