Jaguar Land Rover (JLR) has officially confirmed that the entry-level Land Rover Discovery Sport will cease production in December 2026, ending the rugged compact SUV's 11-year run. While you can still play with the configurator in the UK, factory order books have slammed shut across Germany, France, and Spain - the European trifecta of automotive disappointment.

The decision is pinned on the European Union's General Safety Regulation 2 (GSR2), which mandates active safety systems the Discovery Sport wasn't built with. JLR opted to update its other models but deemed re-engineering this aging, low-margin vehicle economically unviable. The same regulations also killed the combustion-powered Porsche Macan, so the Discovery Sport is in good company.

The fall from grace is steep: in 2016, it was JLR's bestselling product with over 122,000 units sold globally. By 2025, annual volume had cratered to less than a tenth of that, making it the company's slowest seller. The Halewood plant will now retool for JLR's new Electrified Modular Architecture, which will host the all-electric Range Rover GT grand tourer. The Evoque soldiers on for now, but analysts expect it to bow out when the Land Rover Defender Sport debuts next year.