Apple is reportedly planning to give Siri a privacy makeover that will make your chats vanish faster than your New Year's resolutions. According to Bloomberg's Mark Gurman, the Cupertino giant will unveil a revamped Siri at the Worldwide Developers Conference in June, and the big selling point is that it will forget what you said - eventually.
As part of its long-overdue AI relevance campaign, Apple executives will argue that their approach is more privacy-friendly than the competition's, which is a bit like claiming your lemonade stand is less sugary than the Coca-Cola factory. The new Siri will reportedly come as a standalone app powered by Google Gemini, offering a ChatGPT-like experience with one key difference: it will have stricter limits on how long it can use and store your data.
Specifically, Gurman says Siri will include a feature similar to the Messages app, allowing users to automatically delete conversations after 30 days or one year - or keep them forever if you want your digital ghost to haunt you. Of course, this emphasis on privacy might also serve as a convenient excuse for Siri's ongoing inability to understand basic requests, while conveniently glossing over the fact that Google is handling some of the security. Because nothing says 'privacy' like handing your data to the world's largest advertising company.