Satellite Data Firm and Consulting Company Team Up to Give Clients a 'Decision Advantage' (Whatever That Means)
Consulting firm IN2 and satellite data company Eartheye Space sign a memo to help clients make decisions that 'hold up on the ground,' which is presumably better than decisions that float away.
SAN FRANCISCO - In a move that will surely make decision-makers feel very decisive, strategic communications and consulting firm IN2 has signed a memorandum of understanding with Eartheye Space to get its hands on multi-sensor satellite tasking and analytics. The deal, inked Aug. 19, means IN2 will now have access to Eartheye's satellite data for the daily briefings and consulting projects it prepares for government, defense, and enterprise clients around the world.
"Combining Eartheye’s sensing capability with our analytical experience in hard-to-reach environments moves clients past static data to a real decision advantage," IN2 Managing Director Paul Tilley said in a statement, presumably while wearing a very serious tie. "Whether a government is planning sustainable infrastructure or a relief agency is responding to a disaster, the test of this partnership is the same, decisions that hold up on the ground." Because, as we all know, decisions that don't hold up on the ground are just terrible.
Eartheye Space, based in Singapore and Sydney, offers customers on-demand access to more than 30 commercial sensors on partner satellites. Automated AI analytics derive information from optical, radar, hyperspectral, thermal, maritime automated identification system, weather, and greenhouse gas instruments. So, basically, if there's a way to sense it from space, Eartheye's got it covered. The company was established "to make space-derived data and insights accessible and scalable," CEO and founder Shankar Sivaprakasam told SpaceNews. Working together, IN2 and Eartheye are turning "geospatial data into clear decisions for people tackling complex problems." Because nothing says 'clear decision' like a partnership between a satellite company and a consulting firm.
Initially, the IN2 and Eartheye Space partnership will focus on infrastructure, disaster response, and environmental monitoring. The companies will track construction progress and model environmental and community impacts. For floods, wildfires, and other crises, Eartheye AI-generated maps will be combined with IN2’s local expertise to give relief agencies quick damage assessments and help direct resources. The companies also will monitor remote areas for illegal deforestation and unregulated mining, track agricultural health, and verify land-use commitments. So, you know, just a few small tasks.
IN2, headquartered in London and Dubai, has offices in the Middle East, Africa, India, and Europe. The partnership will begin with joint technical demonstrations for commercial partners and civil government agencies. Because nothing says 'strategic partnership' like a demo day.
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