Melissa McIntosh, a Liberal MP, has doubled down on the idea that her party might need a 'rebrand' to win back voters, because nothing says 'we listen' like a new logo. Meanwhile, Treasurer Jim Chalmers defended the government's house price forecasts, noting that auction clearance rates are softening in Sydney and Melbourne but rising elsewhere. He also took a swipe at the Howard-era CGT discount, calling it a 'big distortion' that ruined the housing market for young people. The government's new approach? A different distortion, but calculated 'fairly and neutrally,' because that's totally not an oxymoron.

McIntosh argued that if voters aren't buying what the Liberals are selling, maybe the problem isn't the product but the packaging. 'If things aren't resonating, and if people are actually latching on to our policies and believing in that, but they're not wanting to vote for us, then maybe we need to do something about the brand,' she said, inadvertently suggesting that voters are too stupid to recognize a good policy when they see one. She invoked John Howard, Menzies, and 'Tony Tradie' as examples of the party's heartland, because nothing says 'cut-through' like a reference to a former prime minister from 20 years ago.