Neko Health, the body-scanning startup co-founded by Spotify CEO Daniel Ek and Hjalmar Nilsonne, is bringing its high-tech health checkups to the United States. On September 24, the company will open its first American office in a location that perfectly captures the spirit of the venture: SoHo, Manhattan's temple of luxury shopping, at 300 Lafayette Street. Because nothing says 'wellness' like paying a fortune for a scan in the same neighborhood where you can buy a $2,000 handbag.

For the uninitiated, Neko Health uses proprietary body-scanning technology, combined with bloodwork and data from fitness devices, to give you a comprehensive picture of your health. It's like a really thorough annual physical, but with more tech and, presumably, less cold stethoscope. The company already has locations in the U.K. and Sweden, and claims that more than 25,000 New Yorkers have joined the waitlist for the SoHo outpost. That's a lot of people eager to be scanned, or perhaps just eager to be seen in SoHo.

Neko isn't alone in this trend of tech founders and venture capitalists diving into the health-scanning pool. Midjourney, the AI lab famous for its image and video generation, is also developing a body scanner, which it plans to integrate into a spa experience in San Francisco by 2027. Because nothing says 'relaxation' like having an AI analyze your moles. Tony Robbins and Peter Diamandis have Fountain Life, a longevity company that offers scans and health assessments. And Function Health, co-founded by wellness podcaster Dr. Mark Hyman, started with blood testing and added body scans after acquiring the startup Ezra. Function Health recently took on a $450 million loan from General Catalyst's Customer Value Fund, where repayment is based on profit-sharing. Because why not monetize your own health data in creative new ways?

Neko raised a whopping $700 million in a Series C round last month, and at that time, it said 100,000 people had already been scanned. With the U.S. expansion, that number is bound to grow, because apparently, we can't get enough of being told what's wrong with us by machines.