AI-powered marketing platform Nectar Social announced Thursday that it raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund, which was created alongside Anthropic. The company, which officially exited stealth last year, is an agentic operating system for marketers - because apparently managing social media for a living wasn't already automated enough.
Nectar Social told TechCrunch that it uses autonomous AI agents to help brands run “social activity, moderation, creator workflows, competitive intelligence and commerce conversations end-to-end.” It also has data partnerships with companies like Meta and Reddit that allow the Nectar agent to pull and pool data into one place from various platforms, sparing brands the horror of using different tools for different platforms - a true first-world marketing problem.
Founded by sisters Misbah and Farah Uraizee, both ex-Meta employees, the company sees this round as fuel for expansion. Misbah, the CEO, told TechCrunch that the funds will go toward hiring across applied AI, engineering, and go-to-market roles - because even autonomous agents need a support staff.
“The buying conversation has moved into social, and no human team can staff every place it happens,” Misbah said. “We’re accelerating our category lead in building the operating system that lets brands show up everywhere.” Clients include Liquid Death, Figma, and e.l.f Beauty, which presumably are too busy selling water that looks like beer and digital design tools to monitor their own social feeds.
Other investors in the round include Gwyneth Paltrow’s Kinship Ventures, GV, and True Ventures - because what's a $30 million round without a celebrity-backed VC firm?