Indian Chore Startup Pronto Doubles Valuation to $200M in Under Two Months, Because Why Not
Indian house-help startup Pronto doubles valuation to $200M in weeks, proving that domestic chores can be a very lucrative business - if you can keep up with demand.
Pronto, an Indian startup that connects households with on-demand domestic help, is reportedly finalizing a funding round led by tech investor Lachy Groom that would value the company at roughly $200 million after investment. That's double its $100 million valuation from a Series B round led by Epiq Capital in early March, according to two people familiar with the matter - because apparently, in the world of instant house-help, valuations can accelerate faster than a vacuum cleaner on turbo.
The deal is expected to bring in about $20 million in fresh capital, marking a sharp jump from the $25 million raised just weeks ago. Pronto completed around 500,000 orders last month and now handles about 24,000 - 25,000 daily orders, up from roughly 18,000 in March and a paltry 1,000 a year ago. Growth, as they say, is a beautiful thing - especially when you're cleaning up in more ways than one.
Founded in 2025, Bengaluru-based Pronto connects households with on-demand domestic help for services like cleaning and chores, promising quick turnaround times through a managed network of workers. Founder Anjali Sardana told TechCrunch in March that the startup had expanded from one city to 10 - including Delhi NCR, Bengaluru, and Mumbai - and from five to more than 150 micromarkets. However, much of its activity remains concentrated in a handful of markets, with the National Capital Region accounting for about half of total bookings. So, still a bit of a one-region wonder, but hey, Rome wasn't cleaned in a day.
The platform now hosts over 4,500 active professionals, around 99% of whom are women, Sardana said last month, adding that demand continued to outpace onboarding of new workers as bookings grew about 20% week over week. Before this funding, Pronto had raised about $40 million in total, with investors including Epiq Capital, Glade Brook Capital, General Catalyst, and Bain Capital Ventures. Pronto and Groom did not respond to requests for comment - presumably too busy scrubbing the competition.
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