Amazon announced Thursday that it's integrating its Luna cloud gaming service into Prime Video, because apparently the company realized it owns a gaming division and a streaming platform and thought, 'Why not smash them together?' Starting today, Fire TV owners in the U.S. and U.K. can play titles like 'Hogwarts Legacy,' 'EA Sports FC 26,' 'Indiana Jones and the Great Circle,' 'Clue,' and 'Taboo' directly through Prime Video.

This move borrows a page from Netflix's playbook, which has been quietly adding party games to its platform for years. Since Amazon already has a perfectly good gaming service gathering dust in a standalone app, integrating it into Prime Video makes a certain kind of corporate synergy sense. Alongside third-party hits, the library will also feature Amazon's own gems like 'Courtroom Chaos' and the co-op card battler 'Masters of the Universe: Legends Unite' - because nothing says 'broad appeal' like He-Man card games.

Previously, Luna was only accessible through its own app, which required Prime members to make an extra click. Now, games will sit alongside movies and TV shows, lowering the barrier to entry for people who somehow missed the memo that gaming exists. 'For a lot of people, games have been harder to find than they should be,' said Jeff Gattis, Amazon's general manager of gaming, in a press release - a statement that might be true if you've been living under a rock, but sure. 'Bringing Luna inside Prime Video allows Prime members to discover games more naturally, and if they see one they like, they click it and they're in.'

Amazon promises to add new games monthly and expand to more devices and countries soon. So if you've been waiting to play 'Taboo' on your TV while also watching 'The Boys,' your time has come.